Welcome to upside down, a blog about social media in the automotive industry! My name is Samantha, and you are…?
If you understand that pun of a greeting, you must be in the car business. If not, you’ll get it the next time you’re greeted by a sales person at a dealership. Anyway, I’m Samantha, and this is my blog about social media in the autmotive industry for Marketing 555 at Southern New Hampshire University. The theme might not make sense, but it’s inspired by the Monroney sticker on a Toyota Prius. Likewise, the title, “upside down,” is a commonly used car-business term that means a vehicle’s owner owes more on the vehicle than it’s worth.
In this blog, I’ll discuss the impact of social media on the automotive industry and how it’s changed the was we do business. Stay tuned!